Terms of Use

1. Agreement to These Terms

This is an agreement between you and Elegant Dental Laboratory Inc. (“Elegant,” “we,” or “us”), the New York company that operates the Elegant Smile web application at smile.elegantlab.com together with any related pages we run (the “Service”).

You accept these Terms of Use (the “Terms”) when you create an account or use the Service. If you are using the Service for a practice, clinic, or other organization, you confirm you are allowed to accept these Terms for it, and “you” then means both you and that organization.

Our Privacy Policy is incorporated into these Terms by reference and explains how we handle personal information. If you do not accept these Terms, do not use the Service.

2. What the Service Does

Elegant Smile lets you upload a single photo and, using automated image generation, returns a photorealistic preview of how that smile could look after dental treatment — usually in about 30 to 90 seconds.

You can choose from available styles and shades (for example natural, whitening, or Hollywood), keep your results in your account history, and share a preview with a patient through a private share link.

That is the full scope of the Service. It does not provide diagnosis, treatment planning, or any other clinical tooling, and it is operated from the United States.

3. Eligibility and Your Account

You must be at least 18 years old to create an account. The Service is open both to dental professionals and practices and to individuals using it for personal purposes.

Elegant Smile is available to users worldwide. It is operated and hosted from the United States, so by using it you agree that your information is handled in the United States as described in our Privacy Policy, and you are responsible for complying with the laws that apply where you use the Service.

Keep your login credentials confidential and your account information accurate, and tell us promptly at direct@elegantlab.com if you suspect someone else has accessed your account. Activity under your account is treated as yours.

Sign-in is handled through a third-party authentication provider. Provide truthful registration details, and do not open an account on behalf of anyone other than yourself or your organization.

4. Smile Previews Are Illustrations, Not Dental Advice

Every preview is an illustrative visualization. It shows one possible look, generated automatically from a photo and without any examination of the patient.

A preview is not medical or dental advice, not a diagnosis, not a treatment plan, and not a promise or guarantee of any clinical result. Real outcomes depend on many things a photo cannot capture.

If you are a clinician, all clinical judgment, treatment decisions, and conversations with your patients stay entirely yours. Never tell a patient that a preview shows the result they are certain to get. If you are an individual, talk to a licensed dentist before making any treatment decision.

5. Patient Photos, Consent, and Minors

Only upload photos you have the legal right to use. If a photo shows someone else — including a patient — it is on you to obtain that person’s informed consent to upload it, generate previews from it, and share a preview with them.

For a photo of a minor, you must first have consent from a parent or legal guardian. Practices are responsible for their own consent processes and for the healthcare, privacy, and professional rules that apply to them.

Photos and previews stay private to the account that created them. A patient can view a preview only through the private share link you send, so treat that link as confidential and share it only with the person the preview depicts or others they authorize. Share links expire automatically, and you can revoke one at any time from the case.

6. Acceptable Use

Use the Service only for its intended purpose and in line with applicable law — including healthcare, privacy, consumer-protection, and advertising rules.

Do not: upload images you lack the rights or consent to use; use previews to mislead anyone about likely results; upload unlawful, infringing, or abusive content; probe, disrupt, or try to gain unauthorized access to the Service or other accounts; introduce malicious code; scrape or bulk-extract content by automated means; resell access; or copy, reverse engineer, or try to build a competing product from the Service or its output.

We may look into suspected violations and may suspend or close accounts that break these rules.

7. Plans and Pricing

Pay as you go costs $8 per successful generate and is intended for individuals and personal use. You add a payment card when you choose this option, and it is charged $8 each time the Service successfully produces a preview. There is no subscription or recurring fee, and you are not charged for a generate that fails.

Partners costs $118 per month and is available to dentists who work with Elegant Dental Laboratory. After you request Partners access, we send a personal code to your account email. Activating the code reserves Partners pricing for your account while we verify eligibility. If the information submitted is inaccurate or the practice is not an eligible partner, we may remove Partners eligibility. We will not move the account to a higher-priced plan automatically.

Pro costs $168 per month and is intended for dental practices and clinics.

All payments are processed by our third-party payment processor; your card details go straight to it and never reach our servers. Prices exclude any applicable taxes, which are your responsibility. We may change prices going forward, never retroactively; a new price applies to new purchases and, for a subscription, from your next renewal. If we raise the price of a plan you already subscribe to, we will tell you before the new price takes effect so you can cancel if you prefer.

8. Free Trial and Paid Access

Every new account receives one 10-day free trial with unlimited use. The trial begins when the account is created. No payment method is required, the trial does not automatically convert to a paid plan, and you will not be charged when it ends. The trial cannot be restarted or transferred to another account, and we may limit or end a trial that is used abusively or through automated means.

When the trial ends, you can still sign in and access saved previews, but new generations are paused until you choose Pay as you go, Partners, or Pro and complete the applicable checkout. If you choose paid access before the trial ends, paid access begins immediately and any remaining free trial time ends.

Paid subscriptions renew automatically each month until cancelled, and you authorize us and our payment processor to charge each renewal without approving each charge separately. If a charge fails we may retry it and may suspend access until it succeeds.

9. How to Cancel; Cancellation and Refunds

You can cancel a Partners or Pro subscription at any time — in your account settings at smile.elegantlab.com or by emailing direct@elegantlab.com. Cancellation stops future renewals; your plan stays active through the end of the period you already paid for, and you are not charged again after that.

Except where the law requires otherwise, all fees are non-refundable. We do not give refunds or credits for partial billing periods, for unused subscription time or unused generates, or for previews that were successfully delivered.

Pay-as-you-go charges are one-time charges for delivered previews and are likewise non-refundable except where the law requires.

10. Your Content, Our Rights, and Feedback

You keep every right you have in the photos you upload. We claim no ownership of your photos or of the previews created for your account.

So we can run the Service, you grant us a limited, non-exclusive, worldwide license to host, store, process, reproduce, transmit, and display your photos and previews — only to operate, secure, maintain, and support the Service, including generating previews and making your share links work. This license ends when the content is deleted from the Service, apart from copies kept in routine backups for a limited time. We do not sell personal data, and we do not use patient photos for advertising.

Everything that makes up the Service other than your content — its software, design, interface, and branding — belongs to Elegant Dental Laboratory Inc. and its licensors. You receive only a limited, non-exclusive, non-transferable right to use the Service under these Terms; no other rights are granted.

If you send us ideas or suggestions, we may use them freely to improve or promote the Service, with no obligation of payment, credit, or confidentiality. Feedback is always voluntary.

11. Copyright Complaints

We respect intellectual-property rights and respond to notices of claimed copyright infringement under the Digital Millennium Copyright Act (DMCA).

If you believe content on the Service infringes your copyright, send our designated agent a written notice that includes: your signature (physical or electronic); identification of the work you say was infringed; identification of the material you say is infringing and enough detail to locate it; your contact information; a statement that you believe in good faith the use is not authorized; and a statement, under penalty of perjury, that your notice is accurate and that you are the owner or authorized to act for the owner.

If your material was removed and you believe that was a mistake, you may send a counter-notice with the same kind of detail. We terminate the accounts of users who repeatedly infringe.

Designated agent: Copyright Agent, Elegant Dental Laboratory Inc., 2308 McDonald Ave, Brooklyn, NY 11223, USA; direct@elegantlab.com.

12. Third-Party Services

We rely on established providers to deliver the Service, each under contracts that limit their use of your information to providing services to us: a payment processor, an account authentication provider, a cloud hosting and storage provider that also performs the automated image generation, and a transactional-email provider. This processing takes place in the United States, and a current list of our providers is available on request at direct@elegantlab.com.

Photos are handled by these providers only as needed to provide the Service to you. Your use of a third-party feature (for example, our payment processor’s checkout) may also be subject to that provider’s own terms.

We are not responsible for third-party failures outside our reasonable control, though we make reasonable efforts to keep the Service working.

13. Health Information and Security

Elegant Smile is not a HIPAA-covered service. We do not act as a HIPAA “business associate” and do not enter into Business Associate Agreements (BAAs).

If you are a dental practice, clinician, or anyone else subject to health-privacy laws, you are responsible for your own compliance when you use the Service — including having the legal right and any patient consent or authorization needed to upload each photo and share a preview, and deciding what information is appropriate to submit to a service that operates without a BAA. We treat the photos you upload as sensitive information and protect them with the safeguards below regardless of how they are classified.

We maintain reasonable administrative, technical, and physical safeguards for private information, consistent with the New York SHIELD Act. No online service can promise perfect security, so protect your own credentials and devices as well.

14. Availability, Changes to the Service, and Events Outside Our Control

We work to keep the Service available and responsive but do not promise uninterrupted or error-free operation. Maintenance, updates, technical problems, or third-party outages can make it temporarily unavailable, and generation times can vary.

We may improve, change, or discontinue features over time. If we materially reduce a paid feature you rely on, we will give reasonable notice where practical.

We are not liable for any delay or failure caused by events beyond our reasonable control, such as natural events, outages, network or power failures, acts of government, or third-party service disruptions.

15. Electronic Communications

By using the Service you agree to receive communications from us electronically — including notices, agreements, receipts, and disclosures — at the email on your account or within the Service, and you agree that electronic delivery satisfies any legal requirement that such communications be in writing.

You may withdraw this consent by closing your account, though some records (such as billing receipts) may still be delivered electronically as needed.

16. Disclaimers

THE SERVICE, INCLUDING EVERY PREVIEW IT GENERATES, IS PROVIDED “AS IS” AND “AS AVAILABLE.” TO THE FULLEST EXTENT PERMITTED BY LAW, WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT.

WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, SECURE, OR ERROR-FREE, OR THAT ANY PREVIEW WILL BE ACCURATE, REALISTIC IN EVERY DETAIL, OR REPRESENTATIVE OF ANY ACHIEVABLE CLINICAL OUTCOME.

Some jurisdictions do not allow certain warranty disclaimers, so parts of this section may not apply to you.

17. Limitation of Liability

TO THE FULLEST EXTENT PERMITTED BY LAW, ELEGANT DENTAL LABORATORY INC. AND ITS OFFICERS, EMPLOYEES, AGENTS, AND SUPPLIERS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR ANY LOST PROFITS, REVENUE, DATA, OR GOODWILL, ARISING OUT OF OR RELATING TO THE SERVICE OR THESE TERMS, UNDER ANY THEORY OF LIABILITY.

OUR COMBINED LIABILITY FOR EVERYTHING CONNECTED TO THE SERVICE OR THESE TERMS IS CAPPED AT WHAT YOU PAID US FOR THE SERVICE IN THE TWELVE (12) MONTHS BEFORE THE CLAIM AROSE.

Nothing here limits liability that cannot lawfully be limited, and some jurisdictions do not allow certain limitations, so parts of this section may not apply to you.

18. Indemnification

To the extent permitted by applicable law, you will defend, indemnify, and hold harmless Elegant Dental Laboratory Inc. and its officers, employees, and agents from third-party claims, damages, liabilities, and reasonable expenses (including attorneys’ fees) to the extent they arise from: your failure to obtain a required consent or authorization (including consent for patient photos and parental or guardian consent for minors); the photos or other content you submit; your use of the Service in breach of these Terms or the law; or your telling a patient that a preview is a promised or definite outcome.

This section does not apply to an individual consumer’s ordinary personal use of the Service. We will notify you of any covered claim and may take part in the defense with our own counsel at our expense.

19. Termination

You may stop using the Service and close your account at any time. Closing your account does not entitle you to a refund except as described above or as required by law.

We may pause or end your access if you seriously break these Terms, do not pay what you owe, or use the Service in a way that creates legal, security, or safety risk. Where reasonable, we will give you notice and a chance to fix the problem first.

When your account ends, so does your right to use the Service, and we handle any remaining photos, previews, and account data as described in our Privacy Policy. Some parts of these Terms keep applying after your account closes — for example the sections on ownership, the disclaimers and liability limits, your indemnity duties, and New York governing law.

20. Dispute Resolution and Arbitration

Please read this section carefully — it affects how disputes between you and Elegant are resolved and, for most disputes, requires individual arbitration instead of court.

You and Elegant agree that any dispute arising out of or relating to the Service or these Terms will be resolved by binding, individual arbitration administered by a recognized arbitration provider under its consumer arbitration rules, rather than in court. Arbitration uses a neutral arbitrator and is more informal than a lawsuit; the arbitrator can award the same relief a court could, but only on an individual basis.

Class-action waiver: disputes are handled only on an individual basis. You and Elegant each waive any right to bring or take part in a class, collective, consolidated, or representative action.

Exceptions: either party may bring an eligible claim in small-claims court, and either party may ask a court for injunctive or other equitable relief to protect intellectual-property or confidentiality rights.

Opt out: you may opt out of this arbitration agreement within 30 days of first accepting these Terms by emailing direct@elegantlab.com with your name and account email; if you opt out, the section below applies instead. If the class-action waiver is held unenforceable for a dispute, this arbitration agreement (other than the small-claims exception) does not apply to that dispute.

21. Governing Law and Where Disputes Are Heard

These Terms are governed by the laws of the State of New York, without regard to its conflict-of-law rules. For any dispute that is not subject to arbitration — because it falls within an exception above or because you opted out — the exclusive venue is the state courts sitting in Kings County, New York, or the U.S. District Court for the Eastern District of New York, and both parties consent to the jurisdiction of those courts.

If you use the Service from a place whose mandatory consumer-protection or data-protection laws give you rights that cannot be waived by agreement, nothing in these Terms removes those rights.

22. Changes to These Terms

We may update these Terms from time to time. When we do, we update the “Last updated” date above, and for significant changes we tell account holders directly — by email or an in-product notice — before the new version applies.

Continuing to use the Service after a change takes effect means you accept the updated Terms.

23. General

These Terms, together with our Privacy Policy, are the entire agreement between you and us about the Service and replace any earlier understandings. If any provision is found unenforceable, the rest stay in effect.

You may not assign these Terms without our written consent; we may assign them in connection with a merger, acquisition, or sale of assets. Our not enforcing a provision is not a waiver of our right to enforce it later.

Legal notices to us should go to direct@elegantlab.com and to the mailing address below; we give you notice at your account email or within the Service.

24. Contact Us

Questions about these Terms or the Service:

Elegant Dental Laboratory Inc., 2308 McDonald Ave, Brooklyn, NY 11223, USA. Phone: (877) 335-5221. Email: direct@elegantlab.com. Web: smile.elegantlab.com.

California users: under California Civil Code Section 1789.3, you may reach the Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs in writing at 1625 North Market Blvd., Suite N 112, Sacramento, CA 95834, or by phone at (800) 952-5210.